De Medias’ Guide on The Best Social Media Channels for Digital Marketing In 2021

There is no doubt social media has radically shaped our perception of the world. These influences went beyond modes of interactions and trends, they deepened into our individuality – who we are and what we want. No digital marketing that wants to win the heart of its target audience can underestimate the power of social networks.

Fortunately, social media have been designed to minimise hard work. They are effective means of quick interaction and ideal for building a desired brand’s image. There are four major social channels businesses should use in 2021 to maximise growth and revenues.

Let’s start with the King of the jungle. The one, and only, everyone’s special favourite Facebook. Now, try to avoid that at all costs.

The platform has paved the way to other current social channels but has hardly been proven successful for directing marketing business. As a general piece of advice, small business, non-profit organisations, or private business starters are unlikely to significantly branch out in a platform like Facebook. They still do well, but over an extended period and invest double the energy. However, one thing Facebook is certainly good for is:

1)Event coordination. Posting an event on Facebook to launch your brand or to look for sponsors is shockingly easy. Even better, people in the area – looking for a fun evening - would only need to search for a keyword followed by the word ‘event’ scheduled for that week and *BOOM Brand awareness checked out of the list!

2)Facebook is ideal for active 1:1 active interaction with consumers – minus the awkward feeling of being on Instagram or DMing (send a direct message) someone.

Let’s talk about Instagram, now this is where you want your business to grow. This channel offers the best combination of features for brand exposition and creative interacting content.

Instagram’s biggest flex is influencers… and influencers are everything. Connecting with the right influencers gives businesses the opportunity to extend their consumer’s research to a higher level. The platform has also given positive statistics on its exponential growth and relevance in the digital world – in other words, it is always a good investment for brands to keep an eye on Instagram’s trends. Worth noticing is also the available feature to connect Instagram pages with Facebook to facilitate and coordinate the management of multiple channels.

TikTok is a tricky one to discuss in relation to digital marketing usages. Despite the related controversies, TikTok has undoubtedly grown in popularity in recent years. The possibility of adopting this channel for digital advertisements is, however, less straightforward than the examples mentioned so far. TikTok is a purely visual medium of quick mass entertainment that work less as engaging information exchange and more as a fast-paced spectacle. This is the right platform for companies targeting youth consumers (Millennials and Gen Z). Another attractive feature of TikTok is the space for creativity the platform allows for. Bands can develop their craziest ideas and take risks.

Alright, now adults are talking. There is no other way to put it. LinkedIn is for professional marketing strategies only. This platform is your opportunity to be taken seriously by other competitors and assert your brand amongst the respectful and renowned members of your sector.

LinkedIn does not care about making big lousy statements. Keep it simple and clean. LinkedIn’s posts are straightforward and explanatory – which makes it the perfect channel for companies distant from the creative sphere.

Written by Emanuela Lipari